Black-Owned Wellness Brands To Buy Now

By Shanan Kelley

Brand Ambassador

The Honey Pot

The first plant-based feminine care system offers products that are nontoxic, clinically tested and gynecologist-approved. Choose from herbal sanitary pads, tampons and cups, as well as gentle pH-balancing washes, wipes, balms and suppositories. The socially conscious brand has not only created a complete system for vaginal health, but they also give 2% of their proceeds to multiple nonprofit organizations.
Bloom by Simply Lanae

Born from a desire to inspire her friends and family to prioritize their self-care, Founder and CEO Lanae Jackson created this 100% natural eco-luxury brand. The boutique line of botanically forward and nontoxic products is handmade in small batches and contains only the highest-quality ingredients. The core line features anointing oils, body sprays and bath soaks alongside seasonal items like intention candles and journals.
Inside Outer Beauty Market

Everything from charcoal-based deodorant to body brushes and eco-friendly pot scrubbers can be found on the Inside Outer Beauty Market’s website. Alongside the IOB brand, founder Dixie Lincoln-Nichols offers a collection of nontoxic inner and outer beauty brands, including Happy Girl Products and LAMIK Beauty, both online and at her beautiful boutique in Allentown, Pennsylvania.
NTRL by Sabs

When celebrity hairstylist Sabrina Rowe found herself in COVID-19 lockdown, she used the unexpected downtime to create a line of personal care products that are botanically based, nontoxic and sustainably packaged. Luxe travel-friendly shampoo, conditioner and lotion bars are among her most popular items, due to their convenience, high performance and great-smelling formulations.
BLK + GRN

This all-natural marketplace exclusively stocks health, wellness, self-care and home goods from Black-owned businesses. The selection of beauty, skin and body care, home goods and grocery items is unparalleled. Founder Kristian Edwards’ rigorous selection process ensures only the cleanest and most carefully formulated brands make it to market, testing each product herself before listing it on the website.
hunnybunny Boutique

Clean, simple ingredients make up each formulation in this line of soaps, lotions, deodorants and facial care. Each product is handmade and must pass the “Owner’s Challenge,” which means it has to be good enough and safe enough to be used on the founder’s own family. HBB offers local delivery to customers living in the D.C. area, as well as monthly subscription boxes for a variety of needs.
Golde

Born in a one-bedroom apartment in Brooklyn, Golde launched with a single product, the Original Turmeric Latte Blend. Since 2017, the line has expanded to include additional matcha and cacao latte mixes, Super-Ades and superfood-based facial masks. We especially love their Coconut Collagen Boost, which contains hyaluronic acid and biotin for glowing skin and healthy hair and nail growth.
Eu’Genia Shea

Naa-Sakle and Eugenia Akuete are the daughter and mother duo behind Eu’Genia Shea, the purest shea butter-based product on the market. Formulated for sensitive, dry and normal skins, and available in earth-friendly reusable tins, Eu’Genia offers a clean, all-natural solution to skin care. Eu’Genia supports fair wages for all women workers in Ghana, as well as contributes 15% of profits to their education fund.
Marla Rene Beauty & Co.

Inspired by her mother, Marla Rene created a results-oriented skin care line specifically for melanated skin tones. All products are handcrafted, nontoxic and designed to enhance natural beauty with wild crafted, eco-friendly ingredients. Additionally, MR offers a rewards program for online purchases. Make sure to check out the all-natural essential oil-based household cleaner; it smells like heaven and cleans like a dream.
Blue Sage Eco Boutique Candles

Tampa, Florida-based Blue Sage Eco Boutique offers all-natural, hand-poured soy wax candles made with essential oils, crystals and love. Their Intention Kits come complete with candles, crystals, incense and other spiritual tools to support self-care and ritual building in the home. Check out their Smudge Kits with unique loose incense dusts to cleanse any space. Products are available to ship nationwide or via subscription box.
Black Girl Sunscreen

In 2016, Shontay Lundy set out to address the glaring disparity within the sunscreen market by creating Black Girl Sunscreen, a nontoxic, ultra-sheer and moisturizing formula designed with darker skin tones in mind. The SPF 30 formula works so well for melanated skin tones, the company recently created a highly protective SPF 50 formula for kids. BGS is available online and at national retailers Target and Ulta Beauty.
Beauty Bakerie

After a challenging yet successful fight with breast cancer, Cashmere Nicole founded Beauty Bakerie with a focus on creating products that were safe to put in and on the body. All Beauty Bakerie products are cruelty-free, inclusive and available at over 2,000 locations nationwide. With sweet-themed products like “Brownie Bar” and “Milk & Honey Highlighting Palette” on offer, Beauty Bakerie is impossible to resist.
jD Bath Co.

Founder Jazmine Duke originally set out to create a nontoxic bath bomb suitable for sensitive skin; her luxury-forward organic and cruelty-free vegan line quickly evolved to an impressive array of soaps, oils, scrubs and facial care products appropriate for all genders and ages. All jD Bath Co. products are fragrance- and dye-free and handcrafted in Atlanta, Georgia, with only the highest-quality ingredients.

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